The M Resort - Las Vegas' Newest Resort Gambles with a New Approach

The newest mega resort casino is set to open within the next week in Las Vegas. The name of this new resort is quite simply...the M Resort. This grand new resort property is located on a hill set on the corner of St. Rose Parkway and Las Vegas Boulevard South. The only issue...well THE issue facing this magnificent structure is the harsh economic climate in which it is set to open and the massive price tag it took to build...to the tune of $1 Billion.

With the odds stacked against the M Resort, operator Anthony Marnell III insists that his property is set to succeed from day one of the official opening. Why? Marnell is betting on a whole new unique concept in operating his property. To begin, Marnell’s casino company is private. That is, no public financing, oversight or outside hands have a say in how the property is run. The funding was done with just one banker. Second, Marnell insists one of the biggest deficiencies with Las Vegas properties is the lack of customer focus. His solution, a detailed and precision hiring process that aims to screen out potential employees that don’t possess a high level of friendly personalities and once hired to put new hires through a rigorous multi-week training program. Third, he plans on owning each and every restaurant and eatery in the property, insisting that taking ownership will translate into superior operational efficiencies, create value-oriented menus and transfer cost-savings onto the resorts customers. The long and skinny, create an experience that is deep in customer service, personal relationships and value.

There are many that say such a vision is impossible to pull off in reality, while others concede that if such a feet can be accomplished the M Resort will be able to truly differentiate itself from the quagmire of the Las Vegas casino market.

Check out the official M Resort Las Vegas website for information about the property, player reward programs, entertainment and more. This writer is betting the M Resort has the right formula for success in this current economy to last a long, long time.